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December, 2015

January 19, 2016 By: Edwin Rodriguez

How many times have you bought something on price alone, choosing the product or service strictly because it had the lowest price?

One of the greatest benefits of a free enterprise system is freedom of choice. The elimination of almost all restrictions on businesses generally provides for great variety, and great competition. In order to win over customers, businesses must differentiate their product and make that difference clear to the purchaser.

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