February, 2016

While custom and costly are both 6 letter words that start with C, they are not intertwined. All too often, mention of the word custom triggers thoughts of added expense.

That is an old mentality, stemming from a society accustomed to mass production. When Henry Ford said “Any customer can have a car painted any color that he wants so long as it is black”, he was in the midst of developing the assembly line, and quick drying paint, was only available in black. The quick drying paint was necessary to maintain “full-speed” assembly. At that time, standardization was required for the assembly line to be effective.